Toca Boca Age 3-9 kids app makers. Digital toys – not educational, but with educational in there.
Intel Educational Inc Hardware designed for use in classrooms, integrated software stack so that devices can be used throughout the day with apps for science, art, reading etc; digital learning platform, work with publishers to deliver digital curriculum, with analytics engine, to move into an adaptive learning model; and we train teachers – we prepare them for the technology coming into their classrooms, help them build out new lesson plans and become a liflong engagement with teachers.
Nithin Jilla: Co-Project Manager, AppJam+
Jens Peter de Pedro: Play Designer, Toca Boca
John Galvin: Vice President – Sales and Marketing, Group General Manager, Intel Education
How lifelong engagement with apps? Toco Boca – motivation – e.g. Toca Hair Salon, fans send us models of what they want us to create.
AppJam+ students from poor backgrounds, figure out how to make a game – after ten weeks they have created an app.
Education is local. Even though Intel works with big international companies, they have to work with locals regarding what teachers in a district need. Partnerships is key. Often hear what teachers needs are and track someone down to meet that need.
International vs US? US has the highest technology adoption. Latin America (Argentina, Venezuela, and Bolivia) really invested in educational technology. A benevolent dictator is good for EdTech adoption because implementation is national. In the US we have to work at district level or even school level. Within four years such a country can go from lagging to national adoption.
Toca Boca US half of our games market. We don’t have languages in our apps, so international is easy.
AppJam+ How do you link the different groups up? We train the college students first, teach them how to be mentors. Mentors commit to going to schools twice a week for a two-hour slot to work with middle-school students. Nothing is impossible with the kids – you just have to go with what they imagine.
Toca Boca Demographics: 3-9. Social economic – no marketing on that, bu they have to have a tablet, an iPad. Where do you get your play designers? They are mostly based in Stockholm. Can have different backgrounds, but they have to have a drive to create something that is open-ended.
Intel: Galileo – a smartboard to support the school’s curriculum. BYOD still a challenge for schools. Multitude of devise without dedicated IT is still a challenge. Australia committed that incoming freshmen would have a PC – curriculum developed according to that, then the budget went away. Now went to a BYOD model. Shift then to the software – common software that teachers can use, e.g. Apple. Android, Chromebooks. Hard to have a number of applications that are not integrated in a BYOD environment. We are still exploring how we can make this better – speaking to Microsoft and Google. Very mixed model with no really great solution regarding LMS or curriculum.
AppJam+ use mostly Android devices. Google’s AppInventer platform great for engaging kids – we built modules for kids on there.
A lot of what you all have to do is teambuilding, building bridges between various stakeholders. The focus on education helps because everyone cares about education. Intel is focused on education and has a vertical team. They are primarily microprocessor company, but because everyone is willing to partner, we link to education easily. What we have is partnering across platforms. We launched our new vertical team and realised that it’s important to also to work with publishers – started with Pearsons and now 95 publishers globally are linked now to Intel. Education is a unifying factor.
AppJam+ piloted two schools, then five schools, now 2 universities and five schools. Next year four universities and ten schools. Clinton Foundation as a partner. Good to find organisations that are well-versed in technology or open to that, e.g. Boys and Girls Clubs.
Biggest challenge is teachers: fear that technology will disrupt the class and secondly that they won’t be able to use technology. But training is key. Intel works with professional development: initially only face-to-face, now it’s blended. We’ve trained 11 million teachers worldwide. Now working closely to Microsoft – comparing roadmaps so that we can develop faster.